Week 2 | Textures and Lighting

During Week 2, we focused on developing our look-development rig, assembling a 3D previs for each shot, and creating an initial lighting test based on our updated references.

Ella Lawlor and I gathered reference material for the various surfaces and materials within our hotel environment. Ella led the creation of the majority of our textures, while I divided my time between texture work and producing the lighting tests.

Following feedback from our mentors, we refined our lighting direction to be more subtle, aiming for a mid-morning look. We experimented with different AI image-generation tools to blend our original references with this updated lighting approach. Using these references, I created three lighting variations for comparison.

After reviewing the tests as a team, we agreed that a combination of the second and third lighting setups best suited the feel of the brand and our ad. We liked the warmer tint of the third test, but felt it was slightly too intense compared to our references. However, the second test was more subtle, but we felt it did not convey the mood of our advertisement well enough.