I want to start by giving a round of applause to the rest of the team,  Zachary Malich  Compositing Ella Lawlor  Look Development Nidhi Jallepally  FX Mia Laplanche  FX They have been amazing people to work with over the last 10 weeks and I’m super excited to see what they’ll create in the future. I also want to give a big thanks to all the mentors from Harbor Picture Company, ETC and Calling All Talent we’ve had providing us feedback through out this project! We spent this f

At the start of this week we had the chance to meet the mentors in person. We also got some feedback ahead of the last week of this project.  Feed Back General Make sure all shots have color consistency Have backgrounds ins shots 2,4,5A match each other, add dappled lighting from shots 6 and 7 to it Shot 1 Should be whiter if weaving is sheet material Shot 2 Increase highlights on top of cloth Shot 5A Make pillows whiter  to match shots 4 and 5B Shot 6 Add motion blur for clo

This week our focus was on preparing for our in-person meeting with the mentors at the start of Week 9. Our goal was to have all shots approximately 99% complete in advance of that review. Overall, the shots are in a strong position. The refinements we made this week were shot-specific and aimed at maintaining visual consistency across the sequence. Feedback Shot 1 Highlights need to be brighter, make cloth feel white Make shot feel macro with depth of field in comp Shot 2 Ad

This week has been all about fine-tuning our shots to ensure we’re on track to hit our goal of having everything 90% complete by the end of the week. With the mentors visiting us here in Savannah during week 9, the next two weeks will be crucial in making everything look as polished as possible. Feedback Shot1 Fix render issues with shot 1 Add subtle camera move  Shot 2 Needs more contrast in lighting Brighter white values and cooler shadows Should better match rest of contin

This week, our primary focus was to finalize an improved edit that fixed the pacing of our shots, followed by refining elements in our shots. FeedBack Trim down shots 1 and 2  Give shots 5B and 6 more farmers fro sims to settle Cut the camera ease in and out on shot 7 Warm up the lighting for more dreamy feeling Balance out the key to fill ratio Tilt the lights in shot 1 for more contrast  Ensure outside of window is brightest spot in shot Consistent color grading across all

This week we focused on refining the details across all shots as we completed our first render pass ahead of our mentor meeting. The feedback we received was extremely valuable and helped us clarify our priorities moving forward. Feedback Sheet textures should feel softer Lessen the visible constraints on the sheet for shot 4 Shot 6 should have the comforter settle before cut away Cloth in Shot 6 also have less visible constraints Shot 7 lighting needs more contrast, look mor

This week our focus was on refining our cloth simulations and updating the shot list. We completed an initial render pass for all shots to better understand how they will ultimately be composited and edited. In our weekly meeting, our mentors provided valuable, targeted feedback which allowed us to make specific improvements now that a solid foundation for lighting, textures, and effects has been established. Feedback Shot specific Shot 1 lighting should match the reference i

For week 3 our team focused on refining our look-development rig, lighting and the camera angles for our shots. Following our meeting with the mentors at the beginning of the week, we established a clear set of priorities and action items to guide our workflow. PRIORITIES: Lighting Transitions between shots Camera FX refining Move shoot day to Friday Feb 6th  TO DO: Look Dev Add some sheen for cloth Explore wrinkles in textures Reference swatches that came in Lighting Graysca

During Week 2, we focused on developing our look-development rig, assembling a 3D previs for each shot, and creating an initial lighting test based on our updated references. Ella Lawlor and I gathered reference material for the various surfaces and materials within our hotel environment. Ella led the creation of the majority of our textures, while I divided my time between texture work and producing the lighting tests. Following feedback from our mentors, we refined our ligh

Feed Back Review and adjust the color palette, reducing heavy pinks and purples to avoid blown-out colors and product inaccuracy Ensure the bedding reads as white to stay aligned with brand identity Source more subdued lighting references, smooth the lighting transition between the Cloudscape and Hotel Room scenes Avoid overly saturated lighting to prevent color spill onto the actress’s pajamas Film test footage in advance to check for color spill and lighting issues Test and

Introduction SCAD partners with Harbor and ETC to simulate the experience of a professional team project. Students work alongside industry mentors to develop their own concept for a commercial and bring it to life within a 10-week period. The Team Zachary Malich  Compositing Ella Lawlor  Look Development Nidhi Jallepally  Pyro FX, Cloth FX Mia Laplanche  Cloth FX and Hair FX Emily Marcelis Lighting Concept During this first week, our team focused on gathering references and